Attending, Sponsoring and Being a Member of ATP and the Innovations in Testing Conference

Featuring Attendee/Member/Sponsor Bill West, Pearson

Situation

Pearson, an international education and information company, wanted to develop innovative ways to build its client base, gain product exposure, deliver better products and more clearly understand its client needs within the testing and assessment industry. In addition, Pearson sought to gain a greater understanding of industry trends and to provide greater educational opportunities for its associates. Pearson recognized a need to "grow their business" by exploring ways to tap into available resources and explore new revenue streams.

Solution

Pearson strengthened its ties with industry pacesetter ATP, by not only being a member but becoming a conference sponsor. Pearson’s increased visibility and interaction at the annual Innovations in Testing conference played a major role in successfully building the company’s client base. Pearson continues its major presence at the upcoming 2013 conference. Employees are encouraged to attend and learn about the industry from the conference’s rich curriculum. Bill West, vice president of professional business development at Pearson, is pleased to see the company flourish at the conference and to gain opportunities to build his personal network as well.

Benefits

Pearson’s ATP membership, as well as conference sponsorship and attendance, have helped the company and staff to:

• Convert networking opportunities into profitable cash flow ventures.
• Expand client portfolios while widening scope of business.
• Grow product line and significantly improve quality of existing products and services.
• Showcase products “along-side” the best providers in the industry, enabling customers to select the solution that best meets their needs.
• Cultivate stature and gain credibility in the industry.
• Obtain recognition as a prominent subject matter expert.
• Positively influence the health of the assessment industry.

Positive Results

Pearson's all-around involvement with ATP and the annual conference has helped the company build a stronger presence in the industry and promote personal and professional growth among its associates.

Bill West is the vice president of professional business development at Pearson. As an 18 year veteran of the testing industry, he has attended the last 12 conferences and sponsored every single conference. Pearson has been an ATP member for 11 years. Pearson is the global leader in providing services for regulatory and certification boards, as well as information technology, academic, government and corporate clients.