Sponsoring the Innovations in Testing Conference

Featuring Garrett Sherry, Prometric

Situation

Prometric wanted a more robust regional and global profile within the testing industry. They determined this could be accomplished by:

• Effectively investing marketing budgets to maximize results.
• Sponsorship opportunities, providing access to assessment industry leaders, experts, clients, prospects, and potential partners.
• Participating in industry forums that attracted premiere professionals, organizations and vendors.
• Gaining access to the most “forward-thinking” minds in testing.
• Effective and efficient marketing of services to clients and prospects.

Solution

Research determined that affiliating with ATP and sponsoring the Innovations in Testing conference would promote Prometric services to real “decision makers.” These strategic moves would further position Prometric as an industry leader. The Innovations in Testing conference was identified as the best in the field with nearly 900 of the top industry professionals attending. This extraordinary sponsorship opportunity provides exceptional networking opportunities with the leaders, organizations and competitors from the industry.

Benefits

Prometric’s sponsorship of the Innovations in Testing conference, has provided:

• Access to high potential prospects and "decision makers" (more than any other industry event).
• Networking—face time with "who's who" of the industry.
• Prospect engagement frequently leading to sales.
• More clients due to enhanced stature, reputation and industry credibility.
• Visibility as a SME and ”thought-leader” in the testing industry.
• Ability to meet company goals and objectives.
• Exceptional opportunities to promote brand, people and services.
• Presenting services side-by-side with competitors allows Prometric to showcase its services and capabilities.

Positive Results

The credibility and acceptance gained by working with ATP helps accelerate and advance Prometric’s reputation, efforts and results.

Garrett Sherry is the associate vice president and country manager- UK & Ireland, at Prometric. Prometric is a member of the Association of Test Publishers since 1997, with multiple representatives attending the Innovations in Testing conference annually. Prometric, a wholly-owned subsidiary of ETS, is the recognized global leader in technology-enabled testing and assessment services. Its comprehensive suite of services, including test development, test delivery and data management capabilities, allows clients to develop and launch global testing programs as well as accurately measure program results and data.